Profile of Associate Professor Chen Feilong

Name: Chen Feilong

Title: Associate Professor

Office Phone: 0791-83816856

Email: gacflong@163.com

1. Introduction

Basic Information:

Chen Feilong, male, was born in October 1977 and is a native of Gaoan City, Jiangxi Province. He earned a Ph.D in Management and currently works as an associate professor and master supervisor at the School of Business Administration, Jiangxi University of Finance and Economics.

Research Directions: Entrepreneurial Marketing, Brand Management

Education Experience:

September 2003-January 2006, Master of Business Administration, School of Business Administration, Jiangxi University of Finance and Economics, Master’s Degree in Management

September 2010-June 2015, Doctor of Management, School of Business, Central South University, Doctoral Degree in Management

Work Experience:

December 2009-Present, Lecturer and Associate Professor, School of Business Administration, Jiangxi University of Finance and Economics

March 2018-September 2018, Visiting Scholar, University of Manitoba, Canada

2. Teaching Experience

Courses Taught:

Undergraduate: Entrepreneurial Marketing, Frontiers of Marketing Theory

Postgraduate: Brand Marketing

MBA: Marketing Management

Honors:

Gold Medal Lecturer, JUFE

Teaching Award for Young Teachers, JUFE

First Prize of the Eighteenth Outstanding Achievement Award in Social Sciences of Jiangxi Province (2019)

China’s Top 100 Selected Management Cases Award (2019)

3. Research Achievements

Projects Hosted:

1．Youth Project of the National Social Science Foundation: “Research on the Brand Internationalization Path of Chinese Enterprises' Cross-border Merger and Acquisition”. 2013.5-2019.10

2．Humanities and Social Sciences Project of the Ministry of Education: “Research on Industrial Cluster Transformation and Upgrade Path from the Perspective of Regional Brand Structure Innovation”. 2011.9-2015.7

3．General Project of China Postdoctoral Science Foundation: “Research on the Loss of Brand Asset in Trademark Infringement Cases”. 2016.9-2020.3

Books Published:

1. Research on the Internationalization Path of Chinese Enterprise Brands: From the Perspective of Cross-border Merger and Acquisition[M]. Enterprise Management Publishing House, 2019.

2. Research on the Valuation of Brand Assets under the Role Deconstruction of Brand System[M]. China Financial and Economic Publishing House, 2016.

3. Entrepreneurial Marketing: Packaging and Promotion of Entrepreneurship Projects[M]. China Machine Press, 2017.

4. Brand Operation and Management[M]. Economy and Management Publishing House, 2012.