Profile of Professor Li Wenming

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    ​Name: Li Wenming

    ​Title: Professor

    ​Office Phone: 86 791-83842821

    ​Email: ghenfucious@126.com

1. Introduction

Basic Information:

Li Wenming, male, was born in October 1968. He earned a PhD in Ecology and currently serves as a professor and master supervisor of the School of Tourism and Urban Management, Jiangxi University of Finance and Economics.

Research Directions: Ecotourism, Tourism Culture, Environment Education for Tourists, Pro-environmental Behavior of Tourists 

Work Experience:

July 1990-December 2003, Jiangxi Post and Telecommunications School, Jiangxi Mobile Communications Corporation

July 2011-February 2012, School of Business, Coventry University (visiting scholar)

January 2004-Present, School of Tourism and Urban Management, Jiangxi University of Finance and Economics

2. Teaching Experience

Courses Taught:

Doctoral Students: Frontiers of International Academic Research in Tourism

Postgraduate: IChing and Management, Cross-cultural Tourism Management, Specialized English

Undergraduate: Tourism Economics (bilingual), Fengshui Culture and Tourism,  Tour Guiding Service, IChing and Management, Architecture and Fengshui

Overseas Students: Ecotourism, Tourism Economics

Honors:

Gold Medal Teacher, JUFE

Young and Middle-aged Backbone Teacher, JUFE

3. Research Achievements 

Projects Hosted:

1. Study on the project teaching method in the undergraduate course of Tourism Economics (bilingual), 2012-2015

2. Study on the construction of campus ecological culture in the context of ecological civilization construction (Chinese), sponsored by Jiangxi Social Science Foundation, 2010-2014

3. Study on the mechanism reconstruction of mass environmental education in Poyang Lake Ecological Economy Zone under the background of ecological civilization construction, 2008-2010

4.  Study on the mechanism reconstruction of university environmental education in Poyang Lake Ecological Economy Zone under the background of ecological civilization construction, 2008-2010

5. Study on the deep development of tourism culture in Lushan Mountain, 2006 -2007

6. Study on the deep development of red tourism resources in Lushan Mountain, 2005-2006

7. Study on the teaching innovation in practical skills in tour guiding major in universities, 2003-2004

Projects Participated:

1. Diagnostic method and regulation mechanism of ecology health in mountainous areas-Taking Lushan Mountain, Jinggangshan Mountain and Sanqingshan Mountain as examples, Project of the National Natural Science Foundation, 2014-2017

2. Study on the symbiosis mechanism of citizen environmental education under the circumstance of ecological civilization construction (Chinese), Humanities and Social Sciences Project of the Ministry of Education in China, 2010 - 2015

3. Study on the education system for visitors and its driving mechanism (Chinese), Project of the National Social Science Foundation, 2011-2014

4. Study on the features, influence and special effects of the attachment of community residents during urbanization, Project of the National Natural Science Foundation, 2009-2013

Papers:

1. Wenming LI, et al. The Influence of Place Attachment on Pro-Environmental Behaviors of Bird-watching Tourists: Taking Natural Empathy and Perception of Environmental Education as Mediating Variables, Economy Geography, 2019, (1) (Chinese).

2. Wenming LI, et al. Tourist Bubble and Its Influencing Factors in Lushan Mountain, Economy Geography, 2014, (10) (Chinese).

3. Wenming LI. An Evaluation on the E-commerce Internet Marketing Function of 17 UK Local Municipal Governments’ Official Tourism Websites, International Journal of Advancements in Computing Technology, 2013, 5(4).

4. Wenming LI. A Case Study of Effect Evaluation of Ecotourism Environmental Education, Tourism Tribune, 2012, (12) (Chinese).

5. Wenming LI, An Initial Study on the Low-Carbon Hotel Procurement-A Perspective of China Mainland, Proceedings of Jiangxi University of Finance & Economics, 2010, (6) (Chinese)

6. Wenming LI, Yongde ZHONG, Study Progress of Tourist-oriented Ecotourism Environmental Education Abroad, Tourism Tribune, 2009, (11) (Chinese)

7. Wenming LI, Yongde ZHONG, An Initial Study on the Construction of Index System for the Effect Evaluation on Ecotourism Environmental Education, Proceedings of Central South University of Forestry & Technology, 2009, (6) (Chinese)

8. Wenming LI, Quansheng FU, The Lack and Compensation for Ecotourism Environmental Education in Ecotourism Plan in China, Tourism Tribune, 2008, (7) (Chinese)

9. Wenming LI, A Probe into the Social Functions of Leisure in Organization Harmony and Human Harmony, Exploration&Meditation, 2006, (12) (Chinese)

10. Wenming LI, Jian LI, Yongde ZHONG, To be Leisured is the Unique Way for Tourism Industry in China to be Promoted-From the Perspectives of Tourism Subject, Object and Media, Tourism Tribune, 2006, (9) (Chinese)

Books Published:

Ecotourism Environmental Education, China Forestry Press, 2010.