中文

Profile of Associate Professor Zhao Xing

Date:  2020-07-14 10:35:50  Click:


    Name: Zhao Xing

    Title: Associate Professor

    ​Office Phone: +86 79183816813

    ​Email: zxcathy@msn.com




1. Introduction

Basic Information:

Zhao Xing, female, is an associate professor at the School of Business Administration, Jiangxi University of Finance and Economics. She is also a member of the Regional Studies Association and China-Australia Economics Society as well as an online member of International Business School.

Research Directions: Agricultural Economy

Education Experience:

April 2013, PhD in Agrifood Quality Management, Coventry University, Coventry, UK

December 2004, Master of Science in International Agriculture and Food Marketing, University of Newcastle-Upon-Tyne, Newcastle, UK

June 1999, Bachelor of Economics in Management, South Central University for Nationalities, Wuhan, Hubei Province, China             

Work Experience:

Associate Professor:

Jan. 2018-Present, School of Business Administration, Jiangxi University of Finance and Economics, Shuanggangdong Road, Xialuo, Nanchang City, Jiangxi Province, China 

Postdoctoral Researcher:

Oct. 2016-Oct. 2018, College of Business, Law and Governance, James Cook University, 1 James Cook Drive, Queensland, Australia

Lecturer:

July 2005-Dec. 2017, School of Business Administration, Jiangxi University of Finance and Economics, Shuanggangdong Road, Xialuo, Nanchang City, Jiangxi Province, China

Teaching Assistant:

June 2005-July 1999, Technical and Economic Faculty, Jiangxi Radio and TV University, No.86 Hongdubei Revenue, Nanchang City, Jiangxi Province, China

 

2. Teaching Experience

Courses Taught:

Principles of Marketing

Management

China Rural Economy

Research Methods 

International Brand Strategy 

 

3. Research Achievements

Projects Hosted:

1. Establishing modern agriculture systems in China-Developing regional brands for specific agrifood products (project No.: 07BJY117), funded by the National Social Science Foundation of China (2007-2011)

2. The relationship between enterprise habitat and the growth of small and medium-sized agricultural enterprises-An investigation based on Jiangxi province, funded by the Education Department of Jiangxi Province (2010-2012)

3. Research on the quality system of agricultural products with geographical indication in Jiangxi Province (project No.: GL1021), funded by the Humanities and Social Sciences Fund of Jiangxi Colleges and Universities (2010-2013)

4. An empirical study on the influence mechanism between service employees and brand, funded by the Humanities and Social Sciences Fund of Jiangxi Colleges and Universities (2014-2016)

5. Imported food consumption in China, funded by China Scholarship Council (2016-2018)

6. Certification marks and wine market, funded by YiMai Consulting Co., Ltd. (2016-2017)

7. Research on the conceptual framework and formation mechanism of brand ambassadors of service employees, funded by the National Natural Science Foundation of China (2016-2019)

Papers:

1. Zhao, X. (2007) The origin effect of urban food consumption in China. Hebei Academic Journal, 27(6): 177-180. (Chinese)

2. Zhao, X. (2008) Consumer behaviour study in pork meat market-Survey from the urban areas in four China cities, in 2008 International Conference on Management Science and Engineering. Eds. by ZHANG, H., ZHAO R.M. and ZENG, Q. Sydney: Orient Academic Forum, 1362-1369.

3. Zhao, X., Finley, D. and Kneasfey, M. (2014) The effectiveness of contemporary Geographical Indications (GIs) schemes in enhancing the quality of Chinese agrifood -Experiences from the field. Journal of Rural Studies, 36: 77-86.

4. Zhao, X. (2015) China Food Crisis and the Geographical Indications-Empirical Analysis Based on the Socio-economy Theory, Economy and Management Publishing House, Beijing.

5. Zhao, X., Kneasfey, M. and Finley, D. (2016) Food safety and Chinese geographical indications, British Food Journal, 118(1): 217 – 230.

6. Zhao, X. (2019) Imported Food Consumption in China - A Field Work from the Perspective of Middle-income Consumers, Economy and Management Publishing House, Beijing.