Date:2020-07-14 Click:
Name: Zhao Xing
Title: Associate Professor
Office Phone: +86 79183816813
Email: zxcathy@msn.com
1. Introduction
Basic Information:
Zhao Xing, female, is an associate professor at the School of Business Administration, Jiangxi University of Finance and Economics. She is also a member of the Regional Studies Association and China-Australia Economics Society as well as an online member of International Business School.
Research Directions: Agricultural Economy
Education Experience:
April 2013, PhD in Agrifood Quality Management, Coventry University, Coventry, UK
December 2004, Master of Science in International Agriculture and Food Marketing, University of Newcastle-Upon-Tyne, Newcastle, UK
June 1999, Bachelor of Economics in Management, South Central University for Nationalities, Wuhan, Hubei Province, China
Work Experience:
Associate Professor:
Jan. 2018-Present, School of Business Administration, Jiangxi University of Finance and Economics, Shuanggangdong Road, Xialuo, Nanchang City, Jiangxi Province, China
Postdoctoral Researcher:
Oct. 2016-Oct. 2018, College of Business, Law and Governance, James Cook University, 1 James Cook Drive, Queensland, Australia
Lecturer:
July 2005-Dec. 2017, School of Business Administration, Jiangxi University of Finance and Economics, Shuanggangdong Road, Xialuo, Nanchang City, Jiangxi Province, China
Teaching Assistant:
June 2005-July 1999, Technical and Economic Faculty, Jiangxi Radio and TV University, No.86 Hongdubei Revenue, Nanchang City, Jiangxi Province, China
2. Teaching Experience
Courses Taught:
Principles of Marketing
Management
China Rural Economy
Research Methods
International Brand Strategy
3. Research Achievements
Projects Hosted:
1. Establishing modern agriculture systems in China-Developing regional brands for specific agrifood products (project No.: 07BJY117), funded by the National Social Science Foundation of China (2007-2011)
2. The relationship between enterprise habitat and the growth of small and medium-sized agricultural enterprises-An investigation based on Jiangxi province, funded by the Education Department of Jiangxi Province (2010-2012)
3. Research on the quality system of agricultural products with geographical indication in Jiangxi Province (project No.: GL1021), funded by the Humanities and Social Sciences Fund of Jiangxi Colleges and Universities (2010-2013)
4. An empirical study on the influence mechanism between service employees and brand, funded by the Humanities and Social Sciences Fund of Jiangxi Colleges and Universities (2014-2016)
5. Imported food consumption in China, funded by China Scholarship Council (2016-2018)
6. Certification marks and wine market, funded by YiMai Consulting Co., Ltd. (2016-2017)
7. Research on the conceptual framework and formation mechanism of brand ambassadors of service employees, funded by the National Natural Science Foundation of China (2016-2019)
Papers:
1. Zhao, X. (2007) The origin effect of urban food consumption in China. Hebei Academic Journal, 27(6): 177-180. (Chinese)
2. Zhao, X. (2008) Consumer behaviour study in pork meat market-Survey from the urban areas in four China cities, in 2008 International Conference on Management Science and Engineering. Eds. by ZHANG, H., ZHAO R.M. and ZENG, Q. Sydney: Orient Academic Forum, 1362-1369.
3. Zhao, X., Finley, D. and Kneasfey, M. (2014) The effectiveness of contemporary Geographical Indications (GIs) schemes in enhancing the quality of Chinese agrifood -Experiences from the field. Journal of Rural Studies, 36: 77-86.
4. Zhao, X. (2015) China Food Crisis and the Geographical Indications-Empirical Analysis Based on the Socio-economy Theory, Economy and Management Publishing House, Beijing.
5. Zhao, X., Kneasfey, M. and Finley, D. (2016) Food safety and Chinese geographical indications, British Food Journal, 118(1): 217 – 230.
6. Zhao, X. (2019) Imported Food Consumption in China - A Field Work from the Perspective of Middle-income Consumers, Economy and Management Publishing House, Beijing.