Date: 2020-07-14 10:35:50 Click：
Name: Zhao Xing
Title: Associate Professor
Office Phone: +86 79183816813
Zhao Xing, female, is an associate professor at the School of Business Administration, Jiangxi University of Finance and Economics. She is also a member of the Regional Studies Association and China-Australia Economics Society as well as an online member of International Business School.
Research Directions: Agricultural Economy
April 2013, PhD in Agrifood Quality Management, Coventry University, Coventry, UK
December 2004, Master of Science in International Agriculture and Food Marketing, University of Newcastle-Upon-Tyne, Newcastle, UK
June 1999, Bachelor of Economics in Management, South Central University for Nationalities, Wuhan, Hubei Province, China
Jan. 2018-Present, School of Business Administration, Jiangxi University of Finance and Economics, Shuanggangdong Road, Xialuo, Nanchang City, Jiangxi Province, China
Oct. 2016-Oct. 2018, College of Business, Law and Governance, James Cook University, 1 James Cook Drive, Queensland, Australia
July 2005-Dec. 2017, School of Business Administration, Jiangxi University of Finance and Economics, Shuanggangdong Road, Xialuo, Nanchang City, Jiangxi Province, China
June 2005-July 1999, Technical and Economic Faculty, Jiangxi Radio and TV University, No.86 Hongdubei Revenue, Nanchang City, Jiangxi Province, China
2. Teaching Experience
Principles of Marketing
China Rural Economy
International Brand Strategy
3. Research Achievements
1. Establishing modern agriculture systems in China-Developing regional brands for specific agrifood products (project No.: 07BJY117), funded by the National Social Science Foundation of China (2007-2011)
2. The relationship between enterprise habitat and the growth of small and medium-sized agricultural enterprises-An investigation based on Jiangxi province, funded by the Education Department of Jiangxi Province (2010-2012)
3. Research on the quality system of agricultural products with geographical indication in Jiangxi Province (project No.: GL1021), funded by the Humanities and Social Sciences Fund of Jiangxi Colleges and Universities (2010-2013)
4. An empirical study on the influence mechanism between service employees and brand, funded by the Humanities and Social Sciences Fund of Jiangxi Colleges and Universities (2014-2016)
5. Imported food consumption in China, funded by China Scholarship Council (2016-2018)
6. Certification marks and wine market, funded by YiMai Consulting Co., Ltd. (2016-2017)
7. Research on the conceptual framework and formation mechanism of brand ambassadors of service employees, funded by the National Natural Science Foundation of China (2016-2019)
1. Zhao, X. (2007) The origin effect of urban food consumption in China. Hebei Academic Journal, 27(6): 177-180. (Chinese)
2. Zhao, X. (2008) Consumer behaviour study in pork meat market-Survey from the urban areas in four China cities, in 2008 International Conference on Management Science and Engineering. Eds. by ZHANG, H., ZHAO R.M. and ZENG, Q. Sydney: Orient Academic Forum, 1362-1369.
3. Zhao, X., Finley, D. and Kneasfey, M. (2014) The effectiveness of contemporary Geographical Indications (GIs) schemes in enhancing the quality of Chinese agrifood -Experiences from the field. Journal of Rural Studies, 36: 77-86.
4. Zhao, X. (2015) China Food Crisis and the Geographical Indications-Empirical Analysis Based on the Socio-economy Theory, Economy and Management Publishing House, Beijing.
5. Zhao, X., Kneasfey, M. and Finley, D. (2016) Food safety and Chinese geographical indications, British Food Journal, 118(1): 217 – 230.
6. Zhao, X. (2019) Imported Food Consumption in China - A Field Work from the Perspective of Middle-income Consumers, Economy and Management Publishing House, Beijing.